One of the most enjoyable parts of any project like this (for me, anyway) is the concept design - you can basically create as many parallel-universe versions of your design as you want, even if they're utterly impractical and / or over the top! To say nothing of giving you a 'back-catalogue' of ideas you can use for other things later on! Here I was narrowing down not only a consistent layout for the artwork, but also how the printable-and-foldable packaging themplate could work....
